Lucy blends girl-next-door charm with contemporary cool. With a natural sweetness and unapologetic confidence, her unwavering drive and grounded values have positioned her as a stand-out role model for the next generation.

As the daughter or renowned AFL identity, Billy Brownless, Lucy has grown up in the public eye, embracing the spotlight with poise, purpose and passion.

Nearly a decade into her career, Lucy began her career in the fashion and beauty industry and has since evolved in the health and wellness space. After completing an integrative nutrition course and earning her yoga teaching training certification, she has found a powerful intersection between inner and out wellbeing.

Lucy’s focus is on building meaningful, long-term partnerships with brands that share her values, spanning fashion, beauty, health and wellness.

She has proudly worked with major brands such as Lululemon, Cotton On, Clarins, Jurlique, Myer plus many more, establishing herself as a trusted and authentic voice in the Australian lifestyle scene.

In 2023, Lucy co-founded Bless with her mother and sister; a business centered around intention, self-love and empowerment. The brand continues to grow globally expanding in to wholesale markets and connecting with like-minded communities around the world.